For telemarketing efforts, you’ll need a wide range of skills that will cover different means of communication. On top of honing your communication skills, you have to strengthen your marketing skills to represent your brand. Here’s what you need to learn about this strategy.
Inbound Telemarketing
In inbound telemarketing, the customer initiates the call with a company, allowing them to talk to the company when it best fits their schedule. It can provide your company with more sales down the road. For example, when customers see a TV ad about a monthly magazine or phone subscription, they’ll only have to talk to an inbound representative.
From that point on, an agent will be waiting for a customer’s call. Inbound telemarketing will also require you to use multiple customer relationship management plans and tools.
Outbound Telemarketing
Outbound telemarketing is when one of the company’s agents initiates a conversation with a customer to promote their products and services. Most agents will aim to close a deal. Unlike inbound telemarketing, outbound might require aftermarket surveys, database updates, appointment scheduling, and lead generation.
In addition, outbound telemarketing requires agent close and productivity rates, high contact rates, and customer follow-ups. Given the high demand, numerous companies outsource telemarketing services nowadays.
Tips for Inbound and Outbound Telemarketing
It’s pretty challenging to establish a bond with your customers and earn their trust over the phone. You’ll also find numerous companies that might also be offering the same product or service. Make sure to fill their minds with the value of your products and services. You can do that by training your agents to relay that message in the right way.
It doesn’t matter if you’re working as an outsourced agent for another company or a small business manager promoting your products and services. You’ll still learn a lot from these six tips to efficiently maximize your telemarketing strategies.
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Talk to a Customer Naturally
Most telemarketers don’t sound natural over the phone. It takes a while to educate yourself about the product you’re selling and the script, but using a natural tone means you can confidently answer the customers’ questions.
Most agents have difficulties in answering a question. Most shoppers can determine that you’re either reading from a script or making up a lie, putting them off. You should use a more natural tone. Don’t sound so tense.
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Don’t Jump to Conclusions
You often tend to complete the customer’s sentences, and that can lead to a different meaning. It’ll break off the relationship between a customer and an agent. Every person is unique, and their experience with your product might not be similar to others. Make sure to stay attentive to their concerns. Make it a habit not to interrupt them halfway.
Interrupting them in the middle of the conversation will affect your image as an agent, forcing them to put the phone down.
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Maintain the Right Posture
Did you know that having the proper posture affects your opportunity to promote the company’s products and services over the phone? That’s because it allows you to speak more naturally. You can either stand or sit up straight during the call. You’ll also sound more confident if you hold the proper stance.
If you slouch or sit in an inclined position, you can’t speak clearly, making it hard for your customer to understand what you’re trying to convey.
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Keep the Station Organized
Free your station from clutter because it’ll affect the entire conversation. Your cluttered area will draw away your attention, preventing you from focusing on the call. Keeping your station neat will make your approach more structured and organized.
You can also make the conversation sound more natural. Efficient customer interaction is one of the keys that will help sell your products and services. Hence, it helps to keep your station free from clutter to improve the quality of calls.
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Speak to a Customer Slowly
If you’re advertising a product or service, make sure the customer understands what you’re trying to convey. Make it a habit to speak in a clear voice for the customers to catch the words correctly, especially if you’re narrating the product features. You might be educated with the product highlights, but your customers are not.
If you don’t speak slowly, cut it down to nearly 20%. Your customer will appreciate that kind of gesture, making them more interested in what you have to offer.
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Be Attentive to Their Opinions
Be attentive to the problems they’re having with your product or service to establish a bond and earn their trust. Even if what you have in mind differs from the customer’s, you still have to validate their opinions before addressing their problems. But don’t just rely on this tactic because it might irritate the person on the other end of the phone.
Investing in the right software and tools for your company’s telemarketing strategy is essential for increasing overall revenues.
